Friday, December 18, 2009

NYT | After layoffs, a big Hollywood party

[The Chateau Marmont: site of penthouse soiree]

Top New York Times editor Bill Keller lauded "the luscious franchise of the T magazines,'' in a chat with staff last month, according to a transcript here -- a fresh reminder that such luxe advertising vehicles pay the freight these days. So, the company might be forgiven for a T promotion unleashed the same day the Times eliminated the last of 100 newsroom jobs through layoffs and buyouts.

Yesterday, the NYT disclosed that T: The New York Times Style Magazine plans to "celebrate the Golden Globe Awards in style with a cocktail party on Jan. 15, at the penthouse of the Chateau Marmont in West Hollywood,'' according to this press release.

"The guest list for the party,'' the release notes, "will include many of the celebrities who have been interviewed for T Magazine and for the online 'Screen Test' videos by Lynn Hirschberg, an editor at large for T and the Sunday Magazine. Over the past five years Javier Bardem, Tom Cruise, Katie Holmes, Rachel McAdams, George Clooney (left), Penelope Cruz, Carey Mulligan, Rosario Dawson, Megan Fox, Tilda Swinton, Natalie Portman, Scarlett Johansson, Marion Cotillard and Emily Blunt were among the actors featured on the cover of T and interviewed by Ms. Hirschberg."

Arrive thirsty! "Champagne for the event will be provided by Dom PĂ©rignon and the brand's latest vintage, 2000, will be served."

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