Chairman Arthur Sulzberger says the decision came after "months of vigorous analysis and debate,'' according to a memo to employees obtained by the Romenesko industry blog: "We know from long experience that significant change invariably breeds controversy; that there will be an ongoing public conversation about what we are doing, and we expect that many of the comments will prove to be helpful."
NYT media columnist David Carr on advantages of a so-called meter: "By building a metered system, the executives have installed a dial on the huge, heaving content machine of The New York Times. Access can be gradually ramped up or down depending on macro trends in the market."
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