Tuesday, March 2, 2010

Murdoch confirms April launch of new WSJ section; in speech, he promises NYC edition 'will be feisty'

In remarks that refer to "a certain other New York daily'' -- The New York Times -- CEO Rupert Murdoch for the first time previewed The Wall Street Journal's nascent New York City edition, in a speech today before the Real Estate Board of New York, according to a transcript on Romenesko. He confirmed that it will launch next month, saying:

"I can't tell you all the details. I can tell you that the new section will be full color -- and it will be feisty. It will cover everything that makes New York great: state politics, local politics, business, culture, and sports. Oh yes -- and real estate. Why are we expanding where others are pulling back? Because we take a different view of technology and value. Too many newspaper editors and owners are afraid that technology is harming the value of our product. The truth is just the opposite: technology is putting a premium on content."

Related: Here's the WSJ's story

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