Amid the NYT Co.'s plans for a New York Times metered paywall, McClatchy Co. CEO Gary Pruitt says the company is willing to experiment with charging readers for online content. But the newspaper publisher, reporting fourth-quarter earnings this morning, remains focused on a business model based on advertising sales, he tells Dow Jones Newswires.
McClatchy is the first of the major publishers to report fourth-quarter results. Overall revenue fell 17% to $393 million. Advertising revenue was down 20.5%, compared with a 28.1% decline in the third. Citing continued progress in January, the company says it expects ad revenue to decline this quarter by a percentage in the low to mid-teens, according to The Associated Press.
Related: New York Times Co. reports its quarterly results Feb. 10